ImMusic

Client:
Hangkeltő Foundation
Project:
ImMusic – Impulsive Music Activities to Promote Intercultural Relations
Duration:
September 2019 – December 2022
Services:
Project concept, Project coordination, Brand identity, Logo, Print design, Tender writing, Communication, Website, Photography, Videography

Countries

Youth workers

Young participants

Project background

The ImMusic project, initiated by Hangkeltő Foundation, is designed to create innovative musical activities that foster intercultural communication and enhance the skills of young people. This initiative brings together a consortium of organizations across Europe, including the Foundation for Youth Awareness (Hungary), World Music School Helsinki (Finland), Coyote Initiatives CIC (UK), and ‘Microkosmos’ Associazione Culturale Italo-Ellenica per la Formazione (Italy). These partners collaborate to leverage their unique expertise and methodologies to deliver a comprehensive program that uses music as a medium for social development and intercultural engagement.

Objectives

Innovative music programs

Develop engaging and playful musical activities that enhance young people’s skills and competencies, including social cooperation, creativity, and concentration

Intercultural engagement

Promote intercultural understanding and relations through music, using it as a universal language

Youth development

Foster essential social skills such as inclusion, coordination, and teamwork through structured musical sessions

International collaboration

Facilitate a robust exchange of ideas and practices among international partners to enhance the program’s effectiveness and reach

Approach

1. PROJECT CONCEPT AND COORDINATION

Working closely with Hangkeltő Foundation, Divisart Ltd. played a pivotal role in shaping the ImMusic project from its conceptual stage to execution. Key activities included:

Grant writing: Crafting a successful Erasmus+ grant application to secure funding for the strategic partnership focused on youth.
Project coordination: Overseeing project timelines, milestones, and ensuring seamless communication among all partner organizations.
International workshop: Organizing a major workshop in Budapest, aimed at training youth workers and animators in the innovative musical techniques developed by the project.

2. COMPREHENSIVE BRAND DESIGN AND COMMUNICATION

Our creative team developed a distinct and cohesive brand identity for the ImMusic project:

Logo and visual identity: Designing a modern and dynamic logo that captures the spirit of the project.
Communication materials: Producing an array of promotional materials, including flyers, posters, and brochures, to effectively disseminate information about the project.
Website: Ensuring the website was user-friendly and accessible, providing a seamless experience for visitors seeking information about the project.
Social media: Curating and managing content across various platforms, ensuring regular updates and interactive posts to engage the target audience.
Public relations: Conducting media outreach and developing press releases to increase the project’s visibility and attract participation.
Content management: Regularly updating the website with news, resources, and detailed information about the project’s progress and outcomes.

3. NETWORKING

Networking was a critical element throughout the ImMusic project, extending beyond the participating countries to include all of Europe. During the project’s implementation, we actively engaged with youth organizations and participated in numerous festivals, building strong relationships and fostering collaboration.

Implementation period: Networking activities included attending festivals and visiting youth organizations across Europe to promote the project and establish connections with potential partners.
Follow-up activities: Post-project, we have continued to communicate the project’s achievements and methodologies to new partners, ensuring ongoing engagement and collaboration.

Results

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Skill development

Participants reported considerable improvements in skills such as self-control, self-expression, coordination, and teamwork

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Increased reach

Enhanced awareness and participation in the project’s activities across the partner countries

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Successful workshop

A highly effective international workshop held in Budapest, where youth workers and animators were trained to implement the musical activities

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Innovative resources

Development of user-friendly musical toolkits accessible to youth workers without prior musical training, enabling broad applicability and transferabilit

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Publication

The project outcomes, including comprehensive toolkits and training materials, were edited and published in multiple languages, making them accessible to a wide audience

The ImMusic project exemplifies Divisart Ltd.’s commitment to delivering high-quality, tailored solutions that drive meaningful impact in cultural and educational initiatives. By providing a holistic approach to project management, branding, and outreach, we ensure our clients achieve their goals and sustain their impact over time.

For more information on how Divisart Ltd. can support your next project, please contact us today.