– pitch – stitch –

Pitch-stitch is a Divisart initiative that grew directly out of our long-term collaborations with choirs, ensembles, and youth music projects. Designed both as a fashion label and a cultural service, it combines ready-to-wear t-shirt collections with custom-designed outfits for ensembles. The brand’s webshop offers playful, music-inspired clothing to a global audience, while its bespoke design service helps choirs and orchestras stand out on stage with coordinated tour and performance wear. With its dual approach, pitch-stitch builds a bridge between the everyday lives of musicians and their professional appearances, making music visible in new and creative ways.

Identity & design language

The name pitch-stitch is a play on words that merges our two worlds: music and fashion. In music, “pitch” is the foundation of every note; in design and fashion, “stitch” is the detail that holds everything together. The name reflects our mission to weave music into fashion – making every item a statement of identity and creativity.
The logo is based on a clean, minimalist typographic style with a subtle sense of rhythm. Designed to be versatile, it works equally well on a digital webshop, on social media, or as a printed label inside a t-shirt.
Our design language is built around musical references made modern: bold but clear typography, abstracted musical symbols, and background patterns inspired by rhythm and notation. These elements give pitch-stitch its recognizable personality while allowing space for playful reinterpretation in each collection.

The challenge

For years, working with choirs and ensembles has shown us the same struggle: finding clothing that balances identity, accessibility, and design. Stage outfits for ensembles are often too generic or too costly, while casual music-themed clothing for individuals tends to be cliché, low-quality, or disconnected from musicians’ real lives. Both young singers and professional groups need options that make them feel united, confident, and stylish – on stage and off.

Pitch-stitch was designed from the start with two equal directions that support and complement each other. On one side, ready-to-wear t-shirt collections bring music into everyday life, spreading the joy of singing and playing beyond the concert hall. On the other, tailor-made custom ensemble outfits provide choirs and orchestras with professional clothing that highlights their identity on stage. Together, these two branches ensure that pitch-stitch speaks to both the individual musician and the collective ensemble – making music visible in every context.

The impact

Beyond fashion, pitch-stitch is about strengthening connections within the music world. For ensembles, it creates a unified stage presence that amplifies both confidence and artistry. For individuals, it offers a way to carry music into daily life, expressing identity and belonging.
At a larger scale, the project supports cultural initiatives like choir tours and educational programs, and connects with our broader mission of linking design, music, and community. By making music visible and wearable, pitch-stitch contributes to a culture where art is not only heard but also proudly worn.