The National Youth Choir of Hungary was founded in 2018 with the professional background of the Kodály Institute of the Liszt Academy in Kecskemét. Bringing together young singers from across the Carpathian Basin, the project was created not only to achieve outstanding artistic quality, but also to strengthen cultural connection and community through choral singing.

Our collaboration focused on creating a clear and recognizable visual identity for the choir, supporting its concerts, tours, and communication materials through graphic design and documentation.

The challenge

Designing for a national youth ensemble required a visual language that could balance tradition, professionalism, and youthful energy. The choir represents singers arriving from multiple countries and backgrounds, connected through Hungarian choral culture and the Kodály heritage.
The challenge was to create materials that felt prestigious enough for international appearances while remaining approachable and contemporary for young participants and audiences alike.

Our work

Divisart developed the project’s visual communication materials, including the choir’s logo, concert graphics, print materials, and promotional designs used throughout the seasons.

The visual identity was designed around the idea of connection and national unity. We worked with the Hungarian national colors as a defining visual element, while the circular form of the logo symbolized closeness, community, and the coming together of young singers from different regions of the Carpathian Basin. The graphic structure also subtly references musical forms, resembling the shapes of piano keys and percussion instruments, creating a dynamic but recognizable identity connected to performance and rhythm.

The visual system was created to support the choir’s evolving annual programs while maintaining consistency across concerts, tours, and public appearances. In addition to graphic design, we occasionally documented the events through photography, helping preserve and communicate the atmosphere of rehearsals, performances, and the unique community built around the project.

Impact & ongoing vision

The National Youth Choir of Hungary creates a rare opportunity for young singers from different regions to meet, perform together, and experience high-level choral work in an inspiring environment. Beyond the concerts themselves, the project builds long-term musical and human connections that extend far beyond a single summer season.

Over the years, the choir has performed in Hungary and abroad, including appearances in Vienna, Galanta, Birmingham, and major Hungarian concert venues. The ensemble has also premiered new choral works written specifically for them by contemporary Hungarian composers, making the project artistically significant as well as educational.

For Divisart, supporting the visual identity of such an initiative means contributing to the visibility and accessibility of contemporary Hungarian choral culture. We hope the National Youth Choir of Hungary will continue to grow into a regularly operating flagship youth ensemble, becoming a defining and lasting presence in Hungary’s musical life.

GOLDEN BALL

Ball of the Golden Age