Math and Music

Jul 5, 2024

Math and Music

Client:
Aurin and Miraculum Foundation
Project:
Math and Music – Ma.Mu
Duration:
May 2024 –
Services:
Project coordination, Print design, Communication, Photography, Videography

Countries

Training hours

New music games so far

Divisart is proud to be a key player in the international Erasmus+ project, “Math and Music” (Ma.Mu.) for Aurin and Miraculum Foundation. This innovative educational initiative seeks to combine the worlds of mathematics and music to create an engaging and inclusive learning environment, particularly for students with dyscalculia. Partnering with schools from Greece and North Macedonia, and led by the Italian Association Bellezza DIeCI, Ma.Mu. represents a significant step forward in interdisciplinary education.

At Divisart, our involvement in the Ma.Mu. project spans several crucial areas:

Project coordination and administration

Project coordination: We oversee the smooth execution of the project in Hungary, ensuring all activities align with the overall objectives and timelines.
Administration: Handling all administrative tasks, including documentation, scheduling, and liaising with other project partners, to ensure efficient project management.

Design and development

Material design: Creating visually appealing and pedagogically effective materials, such as music exercises and presentations, based on the project’s guidelines.
Creative content: Developing engaging music exercises that integrate mathematical concepts, making learning enjoyable and accessible for students with dyscalculia.

Communication and documentation

Media production: Capturing high-quality photos and videos during project activities to document progress and success.
Public relations: Managing all communication efforts in Hungary, including press releases, social media updates, and community engagement activities to keep stakeholders informed and involved.

The Ma.Mu project has a far-reaching positive impact on society, particularly in the field of education:

Supporting students with dyscalculia

By integrating music into math education, the project offers new learning pathways for students who struggle with traditional methods. This not only improves their academic performance but also boosts their confidence and engagement.

Empowering educators

Providing teachers with innovative tools and methods to teach mathematics, fostering a more inclusive and effective educational environment.

Cultural exchange and collaboration

Facilitating international collaboration and cultural exchange, the project promotes mutual understanding and shared learning among the participating countries.

Our materials are constantly updated:

Similar projects

ImPulzus Creative Music Lab

Feb 2, 2024

ImPulzus Creative Music Lab

Client:
Hangkeltő Foundation
Project:
ImPulzus Creative Music Lab
Duration:
November 2017 – December 2023
Services:
Project concept, Project coordination, Brand identity, Logo, Print design, Tender writing, Communication, Website, Photography, Videography

Years of cooperation

Type of courses

Graphic designs

ImPulzus Creative Music Lab, founded in November 2018 under the Hangkeltő Foundation, is a groundbreaking private music school in Budapest. Unlike traditional Hungarian music schools, ImPulzus offers an innovative and community-focused approach to music education. Our design team at Divisart, led by art director Edit Palinkas, played a vital role in shaping the school’s visual identity and operational framework, working closely with the client every step of the way.

Problem: Traditional Hungarian music schools have rigid curriculums, obligatory exams, and solfege lessons, often discouraging students looking for a more flexible and enjoyable learning experience.

Goal: To create a private music school offering high-quality music education without the constraints of traditional models, attracting a diverse student base and fostering a strong sense of community.

Brief: Develop a unique visual identity for ImPulzus Creative Music Lab, including logo design, communication materials, and merchandise, while establishing a solid operational framework to support the school’s innovative educational model.

Our take on the brief: We aimed to create a vibrant, flexible, and easily recognizable visual identity that aligns with the school’s philosophy of inclusivity and community-focused learning. We also focused on building a comprehensive business plan, administrative systems, and effective marketing strategies to ensure the school’s success.

Our step-by-step journey:

Step 1

Ideation and research

In November 2017, the concept of ImPulzus was born. Our first step was extensive market research to understand the needs of our future students. Identifying key personas helped us shape a music school that caters to diverse learners. We brainstormed and sketched initial concepts, laying the foundation for our innovative approach.

Step 2

Strategic planning

With a clear vision in mind, we developed a comprehensive business plan. This included financial planning, communication strategies, and a roadmap for sustainable growth. Our strategic plan was crucial in ensuring that every aspect of ImPulzus was aligned with our mission of inclusivity and community-focused learning.

Step 3

Design development

The design phase was a creative journey. We crafted a unique visual identity for ImPulzus, creating a family of logos for each instrument lesson. Our communication materials and merchandise, such as t-shirts, booklets, pillows, and bags, were designed to enhance the student experience. Each design element was carefully considered to reflect our innovative spirit.

Step 4

Implementation and growth

Launching our first singing lessons and vocal training courses was an exciting milestone. Building our student base took time, but through strategic marketing and leveraging community connections, we steadily grew. Just before the pandemic, we expanded to offer instrumental courses, and today, we teach 23 different courses.

Step 5

Operational and structural development

We implemented efficient systems for student enrollment, lesson scheduling, and record-keeping. Our robust administrative framework ensured smooth operations and a positive experience for students and parents alike.

Step 6

Event planning and community engagement

We organized concerts, summer camps, workshops and also a music composer’s competition to enrich the student experience. These events, along with our strategic marketing efforts, helped us build a vibrant and engaged community.

Final deliverables:

Our journey with ImPulzus Creative Music Lab has been one of creativity, collaboration, and innovation. From the initial concept to the fully realized music school, we poured our hearts into every step of the process. The unique visual identity, strategic planning, and operational frameworks we developed together have laid a strong foundation for ImPulzus to continue thriving.

Though our formal collaboration has come to an end, the memories and achievements we share with ImPulzus will always hold a special place in our hearts. We are incredibly proud of the work we’ve accomplished and the positive impact we’ve had on the music education community in Budapest.

We look forward to seeing ImPulzus continue to grow and inspire future generations of musicians. Working on this project has been a rewarding and enriching experience, and we cherish the creative journey we embarked on together. Thank you for the opportunity to be part of such an extraordinary initiative.

For more information on how Divisart Ltd. can support your next project, please contact us today.

Őrség Contemporary Music Festival

Feb 1, 2024

Őrség Contemporary Music Days

Client:
Divisart initiative
Project:
Őrség Contemporary Music Days
Duration:
January 2019 –
Services:
Project concept, Project coordination, Brand identity, Logo, Print design, Tender writing, Communication, Website, Photography, Videography

Villages

Events

Musicians

Project background

The Őrség Contemporary Music Days was conceived in January 2019 with the goal of bringing contemporary music to a broader audience, particularly in rural areas where such cultural experiences are often limited. This initiative aimed to create a space for young professional musicians to engage with contemporary music while immersing themselves in the serene and picturesque region of Őrség. Known for its hilly landscape, small villages, meadows, and fields, Őrség provided a perfect setting for this cultural exchange.

The challenge

The outbreak of the COVID-19 pandemic in early 2020 disrupted the original plans for the Őrség Contemporary Music Days. Organizing an international event became impossible due to travel restrictions and health concerns. The uncertainty continued into 2021, forcing the organizers to rethink and adapt their plans significantly.

Adaptation and evolution

2021

Revised concept

The original concept was adjusted to a smaller-scale festival. This included small concerts, roundtable discussions, and interactive singing sessions.

Execution

Despite the constraints, the festival managed to maintain its essence and introduced a more intimate and community-focused format.

Outcome

The improvised festival was well-received, resonating with the local community and integrating with the region’s traditional charm.

2022

Continuation

The same small-scale format was adopted due to ongoing pandemic restrictions.

Increased popularity

The festival gained more popularity among local visitors and tourists, benefiting from the locals’ modest openness to new cultural events.

Collaborations

Strong connections with local cultural institutions were established, and the festival was advertised alongside local events, enhancing its visibility and integrating with the community’s activities.

2023

Consistency

The festival continued in the same vein as the previous years, maintaining the small-scale, community-focused format.

Renewal plans

Discussions about renewing and expanding the festival began.

Community impact

The introduction of an accompanying choir camp significantly increased local engagement and participation, creating a deeper cultural impact and fostering a stronger sense of community through music.

Conclusion

The Őrség Contemporary Music Days illustrates the importance of resilience and adaptability in the face of unforeseen challenges. Through innovative thinking and community collaboration, the festival managed to sustain its essence and continue its mission despite significant disruptions. Divisart’s comprehensive support was crucial in maintaining the festival’s presence and ensuring that it remained a space for contemporary music and cultural exchange during difficult times.

For three years, the improvised format of the festival was sufficient, but we recognize the need for a bright new idea. We are actively working on this new concept, planning to return to the original idea of a music retreat with significant revisions. By forging new connections and finding useful directions, we aim to establish a brand-new festival in the coming years with a strong educational element. The future holds promise for the Őrség Contemporary Music Days as it continues to evolve and inspire, deeply rooted in the beautiful and peaceful region of Őrség, with its rich traditions and strong community spirit.

ImMusic

Jan 30, 2024

ImMusic

Client:
Hangkeltő Foundation
Project:
ImMusic – Impulsive Music Activities to Promote Intercultural Relations
Duration:
September 2019 – December 2022
Services:
Project concept, Project coordination, Brand identity, Logo, Print design, Tender writing, Communication, Website, Photography, Videography

Countries

Youth workers

Young participants

Project background

The ImMusic project, initiated by Hangkeltő Foundation, is designed to create innovative musical activities that foster intercultural communication and enhance the skills of young people. This initiative brings together a consortium of organizations across Europe, including the Foundation for Youth Awareness (Hungary), World Music School Helsinki (Finland), Coyote Initiatives CIC (UK), and ‘Microkosmos’ Associazione Culturale Italo-Ellenica per la Formazione (Italy). These partners collaborate to leverage their unique expertise and methodologies to deliver a comprehensive program that uses music as a medium for social development and intercultural engagement.

Objectives

Innovative music programs

Develop engaging and playful musical activities that enhance young people’s skills and competencies, including social cooperation, creativity, and concentration

Intercultural engagement

Promote intercultural understanding and relations through music, using it as a universal language

Youth development

Foster essential social skills such as inclusion, coordination, and teamwork through structured musical sessions

International collaboration

Facilitate a robust exchange of ideas and practices among international partners to enhance the program’s effectiveness and reach

Approach

1. PROJECT CONCEPT AND COORDINATION

Working closely with Hangkeltő Foundation, Divisart Ltd. played a pivotal role in shaping the ImMusic project from its conceptual stage to execution. Key activities included:

Grant writing: Crafting a successful Erasmus+ grant application to secure funding for the strategic partnership focused on youth.
Project coordination: Overseeing project timelines, milestones, and ensuring seamless communication among all partner organizations.
International workshop: Organizing a major workshop in Budapest, aimed at training youth workers and animators in the innovative musical techniques developed by the project.

2. COMPREHENSIVE BRAND DESIGN AND COMMUNICATION

Our creative team developed a distinct and cohesive brand identity for the ImMusic project:

Logo and visual identity: Designing a modern and dynamic logo that captures the spirit of the project.
Communication materials: Producing an array of promotional materials, including flyers, posters, and brochures, to effectively disseminate information about the project.
Website: Ensuring the website was user-friendly and accessible, providing a seamless experience for visitors seeking information about the project.
Social media: Curating and managing content across various platforms, ensuring regular updates and interactive posts to engage the target audience.
Public relations: Conducting media outreach and developing press releases to increase the project’s visibility and attract participation.
Content management: Regularly updating the website with news, resources, and detailed information about the project’s progress and outcomes.

3. NETWORKING

Networking was a critical element throughout the ImMusic project, extending beyond the participating countries to include all of Europe. During the project’s implementation, we actively engaged with youth organizations and participated in numerous festivals, building strong relationships and fostering collaboration.

Implementation period: Networking activities included attending festivals and visiting youth organizations across Europe to promote the project and establish connections with potential partners.
Follow-up activities: Post-project, we have continued to communicate the project’s achievements and methodologies to new partners, ensuring ongoing engagement and collaboration.

Results



Skill development

Participants reported considerable improvements in skills such as self-control, self-expression, coordination, and teamwork



Increased reach

Enhanced awareness and participation in the project’s activities across the partner countries



Successful workshop

A highly effective international workshop held in Budapest, where youth workers and animators were trained to implement the musical activities



Innovative resources

Development of user-friendly musical toolkits accessible to youth workers without prior musical training, enabling broad applicability and transferabilit



Publication

The project outcomes, including comprehensive toolkits and training materials, were edited and published in multiple languages, making them accessible to a wide audience

The ImMusic project exemplifies Divisart Ltd.’s commitment to delivering high-quality, tailored solutions that drive meaningful impact in cultural and educational initiatives. By providing a holistic approach to project management, branding, and outreach, we ensure our clients achieve their goals and sustain their impact over time.

For more information on how Divisart Ltd. can support your next project, please contact us today.

HangKELTŐ Young Composers’ Competition

Jan 12, 2024

Math and Music

Countries

Training hours

New music games so far

Supporting students with dyscalculia

Empowering educators

Cultural exchange and collaboration

Similar projects

ImPulzus Creative Music Lab

Years of cooperation

Type of courses

Graphic designs

Step 1

Ideation and research

Step 2

Strategic planning

Step 3

Design development

Step 4

Implementation and growth

Step 5

Operational and structural development

Step 6

Event planning and community engagement

Őrség Contemporary Music Days

Villages

Events

Musicians

Project background

The challenge

Adaptation and evolution

2021

2022

2023

Conclusion

ImMusic

Countries

Youth workers

Young participants

Project background

Objectives

Innovative music programs

Intercultural engagement

Youth development

International collaboration

Approach

Results

Skill development

Increased reach

Successful workshop

Innovative resources

Publication

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