Kodály Z Gen
Client:
Aurin and Miraculum Foundation
Project:
Kodály Z Gen
Duration:
June 2024 – October 2025
Services:
Project coordination, Graphic design, Webdesign, Communication, Photography, Videography
Young choir singers
Short video series
hours of work
Kodály Z Gen is a project of the Aurin and Miraculum Choir Family, developed in collaboration with Divisart. The project explores how the Kodály concept can be understood, experienced, and communicated by today’s young musicians through their own voices, stories, and perspectives.
Rather than presenting Kodály’s legacy as a historical method, Kodály Z Gen reframes it as a living, evolving practice. It asks a simple but essential question:
How does a heritage-based music education system speak to Generation Z?
The project builds a bridge between tradition and contemporary culture connecting pedagogy, storytelling, and digital communication into a coherent and accessible format.
Our role in the project:
Kodály Z Gen was implemented through a youth-driven working model coordinated by Divisart in close collaboration with the Aurin and Miraculum Choir Family.
While Divisart provided the overall concept, structure, and professional framework of the project, the core implementation was carried out by a team of young choir singers. They were actively involved in all key processes: organising and coordinating the workflow, conducting interviews, participating in video production, and contributing to graphic design and website development.
Our role was to guide and support this process – ensuring clarity, consistency, and quality – while allowing space for independent thinking, decision-making, and creative ownership.
This approach transformed the project from a traditional communication exercise into a participatory learning experience, where young musicians not only reflected on the Kodály concept, but also learned how to translate their experiences into structured content and visual communication.
Research and content development
The project began with a structured survey involving more than 200 young participants with Kodály-based music education backgrounds.
The aim was not only to collect data, but to understand lived experiences:
- how solfa appears in everyday thinking,
- how music education influences memory, logic, and emotional awareness,
- how young musicians relate to community, performance, and identity.
The results revealed a deeply embedded, often unconscious connection to Kodály principles – showing that the method is not only learned, but internalised.
Storytelling and narrative system
Based on the collected responses, we developed a series of personal stories written from the perspective of teenage choir singers.
These stories:
- translate abstract pedagogical concepts into real-life situations,
- connect music education to school life, stress, friendships, and personal growth,
- demonstrate how musical thinking extends beyond the rehearsal room.
The narrative approach was intentionally minimal and authentic – allowing the voice of the young generation to become the central medium of the project.
Video series and digital adaptation
A 46-part short video series was created to bring these stories into a contemporary format.
Divisart developed:
- the visual direction and content structure,
- the adaptation of written stories into short-form scripts,
- a consistent visual and narrative language across all videos.
The result is a social media-ready content system that presents Kodály’s ideas through relatable, everyday experiences.
Visual identity and communication
The project required a visual language that reflects both heritage and contemporaneity.
We created a communication system that is:
- clean, minimal, and youth-oriented,
- adaptable across social media platforms,
- aligned with the tone of personal storytelling.
Rather than using traditional institutional aesthetics, the focus was on clarity, relatability, and emotional connection.
Kodály Z Gen demonstrates that music education is not only a system of teaching, but a way of thinking.
Reframing heritage
The project shows that Kodály’s principles are still present in how young musicians perceive music, learning, and the world – often without consciously recognising it.
Empowering youth voices
By placing storytelling in the hands of the participants, the project turns students into narrators of their own educational experience.
Connecting education and communication
Kodály Z Gen bridges the gap between pedagogy and contemporary media, making complex ideas accessible through simple, human stories.
