Aurin and Miraculum Choir Family

Nov 9, 2025

Aurin-Miraculum Choir Family

Client:
Aurin and Miraculum Foundation
Project:
Brand design concept
Duration:
January 2025 –
Services:
Brand identity, Fashion, Graphic design, Website

choirs

Designs printed

choir members

The Aurin–Miraculum Choir Family is one of Hungary’s most prominent choral communities, uniting five ensembles across generations and artistic focuses. Our collaboration began with a clear goal – to create a comprehensive brand identity system that reflects their shared artistic values while preserving each choir’s individuality. Over time, it has evolved into a complex, ongoing design project that connects logos, colors, patterns, websites, concert visuals, and even clothing into one recognizable brand world.

Concept & challenge

When we began, each choir already had a distinct identity. The Miraculum Children’s Choir used its classic Old English type logo – a reference to its origin in Hungary’s long-standing choral tradition – while the Aurin Choir Family had a more refined, contemporary emblem. Both were strong and deeply rooted in their own stories.
The challenge was to build a unified visual system around these existing logos that could connect the choirs without replacing what they already represented. The aim was to bring together tradition and modernity, creating harmony across printed materials, digital communication, concert visuals, and even performance wear – while ensuring that each ensemble’s personality remained intact.

Visual system & logo integration

Rather than redesigning the choirs’ existing logos, we developed a visual system that expands upon them. The characteristic forms and lettering of both Aurin and Miraculum became graphic motifs and pattern elements used throughout the visual universe, in website backgrounds, posters, program covers, and templates.
The only new symbol created was the logo of the Aurin–Miraculum Foundation. Built from fragments of both original emblems, it forms a circular shape symbolizing unity and collaboration. This circle connects the choirs’ visual worlds, acting as a central emblem for the foundation and a bridge between all related materials.
This system allows the Aurin–Miraculum identity to remain authentic while gaining coherence – a blend of inherited character and contemporary design.

Color identity & recognition

Each choir within the Aurin–Miraculum Family now has its own color signature, designed to reflect its character and stage presence.
These colors act as visual identifiers across every platform from the smallest social media icon to printed concert programs or the website’s interface. This consistent palette helps audiences immediately recognize each choir while reinforcing the unity of the entire family. It has become a visual rhythm running through all communication — subtle yet unmistakable.

Digital platform & communication design

The website, www.aurin-choir.hu, serves as the core of the visual system. Designed to organize a large amount of content – from concerts and tours to archives and news – it combines functionality with a strong emotional presence.
Our approach was to balance clarity and atmosphere: creating an easily navigable structure enhanced by the brand’s visual language – color codes, logo-based patterns, and unified typography. The result is a comprehensive, living platform that grows alongside the choirs’ activities, ensuring that every concert announcement, image, or update fits into the same cohesive visual world.

Visual presence & collaboration with pitch-stitch

The Aurin–Miraculum identity extends across both digital and physical dimensions from posters and printed programs to concert backdrops and stagewear. In collaboration with pitch-stitch, we design clothing and accessories that translate the choirs’ identity into wearable form.
For the Hong Kong tour, this included custom-made t-shirts, raincoats, and clothing bags, featuring the choirs’ signature motifs and colors. These items unite practicality with visual storytelling, turning the choirs’ brand into something that accompanies them wherever they perform.

Impact & ongoing development

The unified brand identity has strengthened communication, improved recognition, and brought new coherence to how the Aurin–Miraculum Choir Family presents itself on national and international stages.
From the very beginning, this was conceived as a brand design concept, not merely a logo exercise. It has since developed into a comprehensive visual ecosystem, where each color, line, and pattern contributes to the same narrative – a family of choirs connected through music, tradition, and shared values.
The project continues to evolve: new applications are added each season – concert visuals, digital campaigns, and clothing designs – ensuring that the Aurin–Miraculum identity remains as dynamic and vibrant as the music it represents.

pitch-stitch

Sep 21, 2025

– pitch – stitch –

Client:
Divisart inititive
Project:
pitch-stitch
Duration:
April 2025 –
Services:
Project concept, Project coordination, Brand identity, Logo, Fashion

Graphic concepts

Designs printed

Materials checked out

Pitch-stitch is a Divisart initiative that grew directly out of our long-term collaborations with choirs, ensembles, and youth music projects. Designed both as a fashion label and a cultural service, it combines ready-to-wear t-shirt collections with custom-designed outfits for ensembles. The brand’s webshop offers playful, music-inspired clothing to a global audience, while its bespoke design service helps choirs and orchestras stand out on stage with coordinated tour and performance wear. With its dual approach, pitch-stitch builds a bridge between the everyday lives of musicians and their professional appearances, making music visible in new and creative ways.

Identity & design language

The name pitch-stitch is a play on words that merges our two worlds: music and fashion. In music, “pitch” is the foundation of every note; in design and fashion, “stitch” is the detail that holds everything together. The name reflects our mission to weave music into fashion – making every item a statement of identity and creativity.
The logo is based on a clean, minimalist typographic style with a subtle sense of rhythm. Designed to be versatile, it works equally well on a digital webshop, on social media, or as a printed label inside a t-shirt.
Our design language is built around musical references made modern: bold but clear typography, abstracted musical symbols, and background patterns inspired by rhythm and notation. These elements give pitch-stitch its recognizable personality while allowing space for playful reinterpretation in each collection.

The challenge

For years, working with choirs and ensembles has shown us the same struggle: finding clothing that balances identity, accessibility, and design. Stage outfits for ensembles are often too generic or too costly, while casual music-themed clothing for individuals tends to be cliché, low-quality, or disconnected from musicians’ real lives. Both young singers and professional groups need options that make them feel united, confident, and stylish – on stage and off.

The solution – Our dual branch

Pitch-stitch was designed from the start with two equal directions that support and complement each other. On one side, ready-to-wear t-shirt collections bring music into everyday life, spreading the joy of singing and playing beyond the concert hall. On the other, tailor-made custom ensemble outfits provide choirs and orchestras with professional clothing that highlights their identity on stage. Together, these two branches ensure that pitch-stitch speaks to both the individual musician and the collective ensemble – making music visible in every context.

1. T-shirt collections

Playful, music-inspired designs for choir members, instrumentalists, students, and teachers
Ready-to-wear pieces that make music part of everyday life
Distributed through webshop to reach a wide audience

2. Custom outfits

Tailor-made tour and stage clothing for choirs and orchestras
From consultation to production, we create strong visual identity on stage
Supporting ensembles in expressing unity, confidence, and professionalism

The impact

Beyond fashion, pitch-stitch is about strengthening connections within the music world. For ensembles, it creates a unified stage presence that amplifies both confidence and artistry. For individuals, it offers a way to carry music into daily life, expressing identity and belonging.
At a larger scale, the project supports cultural initiatives like choir tours and educational programs, and connects with our broader mission of linking design, music, and community. By making music visible and wearable, pitch-stitch contributes to a culture where art is not only heard but also proudly worn.

Math and Music

Jul 5, 2024

Math and Music

Client:
Aurin and Miraculum Foundation
Project:
Math and Music – Ma.Mu
Duration:
May 2024 –
Services:
Project coordination, Print design, Communication, Photography, Videography

Countries

Training hours

New music games so far

Divisart is proud to be a key player in the international Erasmus+ project, “Math and Music” (Ma.Mu.) for Aurin and Miraculum Foundation. This innovative educational initiative seeks to combine the worlds of mathematics and music to create an engaging and inclusive learning environment, particularly for students with dyscalculia. Partnering with schools from Greece and North Macedonia, and led by the Italian Association Bellezza DIeCI, Ma.Mu. represents a significant step forward in interdisciplinary education.

At Divisart, our involvement in the Ma.Mu. project spans several crucial areas:

Project coordination and administration

Project coordination: We oversee the smooth execution of the project in Hungary, ensuring all activities align with the overall objectives and timelines.
Administration: Handling all administrative tasks, including documentation, scheduling, and liaising with other project partners, to ensure efficient project management.

Design and development

Material design: Creating visually appealing and pedagogically effective materials, such as music exercises and presentations, based on the project’s guidelines.
Creative content: Developing engaging music exercises that integrate mathematical concepts, making learning enjoyable and accessible for students with dyscalculia.

Communication and documentation

Media production: Capturing high-quality photos and videos during project activities to document progress and success.
Public relations: Managing all communication efforts in Hungary, including press releases, social media updates, and community engagement activities to keep stakeholders informed and involved.

The Ma.Mu project has a far-reaching positive impact on society, particularly in the field of education:

Supporting students with dyscalculia

By integrating music into math education, the project offers new learning pathways for students who struggle with traditional methods. This not only improves their academic performance but also boosts their confidence and engagement.

Empowering educators

Providing teachers with innovative tools and methods to teach mathematics, fostering a more inclusive and effective educational environment.

Cultural exchange and collaboration

Facilitating international collaboration and cultural exchange, the project promotes mutual understanding and shared learning among the participating countries.

Our materials are constantly updated:

Similar projects

ImPulzus Creative Music Lab

Feb 2, 2024

ImPulzus Creative Music Lab

Client:
Hangkeltő Foundation
Project:
ImPulzus Creative Music Lab
Duration:
November 2017 – December 2023
Services:
Project concept, Project coordination, Brand identity, Logo, Print design, Tender writing, Communication, Website, Photography, Videography

Years of cooperation

Type of courses

Graphic designs

ImPulzus Creative Music Lab, founded in November 2018 under the Hangkeltő Foundation, is a groundbreaking private music school in Budapest. Unlike traditional Hungarian music schools, ImPulzus offers an innovative and community-focused approach to music education. Our design team at Divisart, led by art director Edit Palinkas, played a vital role in shaping the school’s visual identity and operational framework, working closely with the client every step of the way.

Problem: Traditional Hungarian music schools have rigid curriculums, obligatory exams, and solfege lessons, often discouraging students looking for a more flexible and enjoyable learning experience.

Goal: To create a private music school offering high-quality music education without the constraints of traditional models, attracting a diverse student base and fostering a strong sense of community.

Brief: Develop a unique visual identity for ImPulzus Creative Music Lab, including logo design, communication materials, and merchandise, while establishing a solid operational framework to support the school’s innovative educational model.

Our take on the brief: We aimed to create a vibrant, flexible, and easily recognizable visual identity that aligns with the school’s philosophy of inclusivity and community-focused learning. We also focused on building a comprehensive business plan, administrative systems, and effective marketing strategies to ensure the school’s success.

Our step-by-step journey:

Step 1

Ideation and research

In November 2017, the concept of ImPulzus was born. Our first step was extensive market research to understand the needs of our future students. Identifying key personas helped us shape a music school that caters to diverse learners. We brainstormed and sketched initial concepts, laying the foundation for our innovative approach.

Step 2

Strategic planning

With a clear vision in mind, we developed a comprehensive business plan. This included financial planning, communication strategies, and a roadmap for sustainable growth. Our strategic plan was crucial in ensuring that every aspect of ImPulzus was aligned with our mission of inclusivity and community-focused learning.

Step 3

Design development

The design phase was a creative journey. We crafted a unique visual identity for ImPulzus, creating a family of logos for each instrument lesson. Our communication materials and merchandise, such as t-shirts, booklets, pillows, and bags, were designed to enhance the student experience. Each design element was carefully considered to reflect our innovative spirit.

Step 4

Implementation and growth

Launching our first singing lessons and vocal training courses was an exciting milestone. Building our student base took time, but through strategic marketing and leveraging community connections, we steadily grew. Just before the pandemic, we expanded to offer instrumental courses, and today, we teach 23 different courses.

Step 5

Operational and structural development

We implemented efficient systems for student enrollment, lesson scheduling, and record-keeping. Our robust administrative framework ensured smooth operations and a positive experience for students and parents alike.

Step 6

Event planning and community engagement

We organized concerts, summer camps, workshops and also a music composer’s competition to enrich the student experience. These events, along with our strategic marketing efforts, helped us build a vibrant and engaged community.

Final deliverables:

Our journey with ImPulzus Creative Music Lab has been one of creativity, collaboration, and innovation. From the initial concept to the fully realized music school, we poured our hearts into every step of the process. The unique visual identity, strategic planning, and operational frameworks we developed together have laid a strong foundation for ImPulzus to continue thriving.

Though our formal collaboration has come to an end, the memories and achievements we share with ImPulzus will always hold a special place in our hearts. We are incredibly proud of the work we’ve accomplished and the positive impact we’ve had on the music education community in Budapest.

We look forward to seeing ImPulzus continue to grow and inspire future generations of musicians. Working on this project has been a rewarding and enriching experience, and we cherish the creative journey we embarked on together. Thank you for the opportunity to be part of such an extraordinary initiative.

For more information on how Divisart Ltd. can support your next project, please contact us today.

Őrség Contemporary Music Festival

Feb 1, 2024

Őrség Contemporary Music Days

Client:
Divisart initiative
Project:
Őrség Contemporary Music Days
Duration:
January 2019 –
Services:
Project concept, Project coordination, Brand identity, Logo, Print design, Tender writing, Communication, Website, Photography, Videography

Villages

Events

Musicians

Project background

The Őrség Contemporary Music Days was conceived in January 2019 with the goal of bringing contemporary music to a broader audience, particularly in rural areas where such cultural experiences are often limited. This initiative aimed to create a space for young professional musicians to engage with contemporary music while immersing themselves in the serene and picturesque region of Őrség. Known for its hilly landscape, small villages, meadows, and fields, Őrség provided a perfect setting for this cultural exchange.

The challenge

The outbreak of the COVID-19 pandemic in early 2020 disrupted the original plans for the Őrség Contemporary Music Days. Organizing an international event became impossible due to travel restrictions and health concerns. The uncertainty continued into 2021, forcing the organizers to rethink and adapt their plans significantly.

Adaptation and evolution

2021

Revised concept

The original concept was adjusted to a smaller-scale festival. This included small concerts, roundtable discussions, and interactive singing sessions.

Execution

Despite the constraints, the festival managed to maintain its essence and introduced a more intimate and community-focused format.

Outcome

The improvised festival was well-received, resonating with the local community and integrating with the region’s traditional charm.

2022

Continuation

The same small-scale format was adopted due to ongoing pandemic restrictions.

Increased popularity

The festival gained more popularity among local visitors and tourists, benefiting from the locals’ modest openness to new cultural events.

Collaborations

Strong connections with local cultural institutions were established, and the festival was advertised alongside local events, enhancing its visibility and integrating with the community’s activities.

2023

Consistency

The festival continued in the same vein as the previous years, maintaining the small-scale, community-focused format.

Renewal plans

Discussions about renewing and expanding the festival began.

Community impact

The introduction of an accompanying choir camp significantly increased local engagement and participation, creating a deeper cultural impact and fostering a stronger sense of community through music.

Conclusion

The Őrség Contemporary Music Days illustrates the importance of resilience and adaptability in the face of unforeseen challenges. Through innovative thinking and community collaboration, the festival managed to sustain its essence and continue its mission despite significant disruptions. Divisart’s comprehensive support was crucial in maintaining the festival’s presence and ensuring that it remained a space for contemporary music and cultural exchange during difficult times.

For three years, the improvised format of the festival was sufficient, but we recognize the need for a bright new idea. We are actively working on this new concept, planning to return to the original idea of a music retreat with significant revisions. By forging new connections and finding useful directions, we aim to establish a brand-new festival in the coming years with a strong educational element. The future holds promise for the Őrség Contemporary Music Days as it continues to evolve and inspire, deeply rooted in the beautiful and peaceful region of Őrség, with its rich traditions and strong community spirit.

Aurin-Miraculum Choir Family

choirs

Designs printed

choir members

– pitch – stitch –

Graphic concepts

Designs printed

Materials checked out

Math and Music

Countries

Training hours

New music games so far

Supporting students with dyscalculia

Empowering educators

Cultural exchange and collaboration

Similar projects

ImPulzus Creative Music Lab

Years of cooperation

Type of courses

Graphic designs

Step 1

Ideation and research

Step 2

Strategic planning

Step 3

Design development

Step 4

Implementation and growth

Step 5

Operational and structural development

Step 6

Event planning and community engagement

Őrség Contemporary Music Days

Villages

Events

Musicians

Project background

The challenge

Adaptation and evolution

2021

2022

2023

Conclusion

Recent Posts

Recent Comments